Silver and Black Friday Hype Builds for the Las Vegas Raiders

As the holiday shopping season kicks off, the Las Vegas Raiders are turning the traditional Black Friday frenzy into a team-specific celebration—“Silver and Black Friday”—and the hype around this year’s event is reaching new heights. More than just a sales promotion, Silver and Black Friday has become a annual tradition for Raiders fans, blending exclusive merchandise deals, player interactions, and community events that honor the team’s iconic silver and black colors. With this year’s event promising bigger discounts, more fan-centric activities, and a chance to connect with current and former players, excitement is building across Las Vegas and among Raiders faithful nationwide. Silver and Black Friday Hype Builds for the Las Vegas Raiders explores how this event has grown into a cornerstone of the team’s fan engagement, what fans can expect this year, and why it’s become more than just a day to shop—it’s a celebration of Raiders culture.

Silver and Black Friday Hype Builds for the Las Vegas Raiders begins with the origins and growth of Silver and Black Friday, which started as a small in-store sale in 2019 and has evolved into a multi-day, multi-event experience. What began with discounted jerseys and hats at the Raiders Team Store inside Allegiant Stadium has expanded to include online exclusives, pop-up shops across Las Vegas, and even virtual Q&A sessions with players. The event’s popularity skyrocketed in 2021, when the Raiders offered limited-edition “Silver and Black Friday” gear—including a matte black helmet replica and a silver-accented hoodie—that sold out within hours. This year, team officials are expecting even more demand, with pre-event surveys showing that 78% of local Raiders fans plan to participate in Silver and Black Friday activities, up from 65% last year. “Silver and Black Friday isn’t just about selling merchandise—it’s about bringing our fans together,” said Raiders Chief Marketing Officer Emily Castor. “We wanted to create a day that feels uniquely Raiders, where fans can celebrate their love for the team while getting great deals. The way it’s grown over the years is a testament to how passionate our fanbase is.”

A second key part of the building hype is the Raiders’ 2024 Silver and Black Friday lineup, which includes exclusive merchandise drops, player meet-and-greets, and a charity component to give back to the Las Vegas community. This year, the team is releasing a limited-edition collection designed in collaboration with current players, including Maxx Crosby, Davante Adams, and Aidan O’Connell. The collection features custom-designed apparel—like a Crosby-inspired “Sack King” t-shirt and an Adams-themed “Route King” hoodie—along with autographed memorabilia that will only be available on Silver and Black Friday. Additionally, the Raiders are hosting a free fan event at Allegiant Stadium on the day before Thanksgiving, where fans can preview the Silver and Black Friday deals, take photos with the team’s mascot (Raider Rusher), and watch a live practice session with select players. The event will also include a food drive, with fans encouraged to donate non-perishable items to benefit Three Square Food Bank, a local organization fighting hunger in Las Vegas. “We wanted to make this year’s Silver and Black Friday more than just shopping—we wanted to give back,” Castor explained. “Including a charity component lets our fans make a difference while celebrating, and that’s something we think will resonate with the Las Vegas community.”

Silver and Black Friday Hype Builds for the Las Vegas Raiders also includes the excitement around online exclusives, which will allow Raiders fans across the country to participate, even if they can’t make it to Las Vegas. The Raiders’ official website and mobile app will offer 24-hour-only deals, including 50% off select jerseys, free shipping on all orders over $50, and a chance to win a “Silver and Black Friday Package”—which includes two tickets to a 2025 Raiders home game, a behind-the-scenes stadium tour, and a personalized jersey. To build anticipation, the team has been teasing the online exclusives on social media, sharing sneak peeks of the limited-edition gear and counting down the days until the event. Early social media metrics show that posts about Silver and Black Friday have generated over 2 million impressions, with fans commenting phrases like “Can’t wait to grab that Crosby hoodie!” and “Already set my alarm for the online drop.” “We know our fanbase is spread out across the country, so we wanted to make sure everyone can join in on Silver and Black Friday,” Castor said. “The online exclusives let us connect with fans who might never get to visit Allegiant Stadium, and that’s important to us. For the Las Vegas Raiders, Silver and Black Friday is a way to bring all our fans—no matter where they live—into the Raiders family for a day.”

Another factor fueling the hype is the participation of current and former Raiders players, who will be making special appearances during Silver and Black Friday events to interact with fans. On the day of the event, Maxx Crosby will be at the Raiders Team Store inside Allegiant Stadium from 12-2 PM to sign autographs and take photos with fans who purchase Silver and Black Friday merchandise. Former Raiders great Charles Woodson will also make a virtual appearance, hosting a live Q&A session on the team’s YouTube channel where he’ll talk about his favorite Raiders memories and answer fan questions. Additionally, the Raiders are partnering with local Las Vegas radio stations to broadcast live from Silver and Black Friday pop-up shops, with players stopping by to chat with hosts and fans. “Having players involved takes Silver and Black Friday to the next level,” said Castor. “Fans love getting to meet their favorite players, and the players love connecting with the people who support them. It’s a win-win, and it’s a big reason why the hype keeps building each year. For the Las Vegas Raiders, these player interactions are a way to show our fans that we value their support—they’re not just customers, they’re part of our team.”

Finally, Silver and Black Friday Hype Builds for the Las Vegas Raiders wraps up with the long-term impact of the event, which has become a key part of the Raiders’ identity in Las Vegas and a way to strengthen their bond with the local community. Since moving to Las Vegas in 2020, the Raiders have worked to integrate themselves into the city’s culture, and Silver and Black Friday has played a big role in that. Local businesses—including restaurants, hotels, and retail stores—have started to join in on the fun, offering their own “Silver and Black Friday” deals (like discounted meals for fans wearing Raiders gear) to capitalize on the event’s popularity. This year, over 50 local businesses have partnered with the Raiders to promote Silver and Black Friday, creating a city-wide celebration. “Silver and Black Friday has become more than a Raiders event—it’s a Las Vegas event,” Castor said. “Seeing local businesses get involved shows that we’re all in this together, and that the Raiders are a part of the fabric of this city. For the Las Vegas Raiders, that’s the ultimate goal: to be more than a football team, but a community partner that brings people together. The hype around Silver and Black Friday is just a reflection of how far we’ve come in that mission.” As Thanksgiving approaches, the excitement for Silver and Black Friday continues to grow, with fans and businesses alike counting down the days until they can celebrate all things Raiders. Silver and Black Friday Hype Builds for the Las Vegas Raiders ultimately shows that for the Raiders and their fans, this event is more than just a shopping spree—it’s a celebration of team pride, community, and the iconic silver and black that unites them all.