Fan Giveaways and Hype Build for the Las Vegas Raiders

As the Las Vegas Raiders enter the final stretch of their playoff push, the team has ramped up its fan engagement efforts with a series of high-energy giveaways and events designed to fuel excitement both inside and outside Allegiant Stadium. These giveaways—ranging from custom-branded merchandise to once-in-a-lifetime experiences—aren’t just tokens of appreciation; they’re strategic tools to rally the fanbase, create unforgettable game-day moments, and strengthen the bond between the team and the Las Vegas community. With each giveaway generating buzz on social media and long lines at the stadium gates, the hype around the Raiders has reached a fever pitch, turning regular-season matchups into must-attend events. Fan Giveaways and Hype Build for the Las Vegas Raiders explores the team’s standout giveaway initiatives, how they’re driving fan participation, and why they’ve become a key part of the Raiders’ late-season momentum.

Fan Giveaways and Hype Build for the Las Vegas Raiders begins with the team’s 2024 “Playoff Push Giveaway Series,” a month-long campaign featuring exclusive items tailored to celebrate the Raiders’ iconic silver and black identity. The series kicked off in Week 14 with a limited-edition Maxx Crosby “Sack King” bobblehead, featuring the All-Pro defensive end in his signature pass-rush stance, complete with a tiny silver helmet and black jersey. The bobbleheads—given to the first 10,000 fans through the gates—sold out in pre-game anticipation, with fans lining up as early as 4 hours before kickoff to secure one. Subsequent weeks brought equally popular items: a Davante Adams “Route Master” tote bag (Week 15), a vintage-inspired Raiders throw blanket (Week 16), and a custom license plate frame emblazoned with “Allegiant Stadium: Home of the Silver and Black” (Week 17). “We wanted the giveaways to feel personal and meaningful, not just generic swag,” said Raiders Fan Experience Director Maria Gonzalez. “Each item ties back to our players, our history, or our Las Vegas home—something fans can proud to own and show off. The response has been incredible; we’ve seen fans trading items, posting photos online, and even bringing their kids to games just to collect them.”

A second highlight of the Raiders’ giveaway strategy is the inclusion of “Experience Giveaways,” which offer fans rare access to behind-the-scenes moments and player interactions—prizes that go far beyond typical merchandise. In Week 15, the team raffled off 10 pairs of “VIP Sideline Passes” to lucky fans, allowing them to watch warm-ups from the field and meet a Raiders legend (this week, it was Hall of Famer Charles Woodson). Another experience giveaway, dubbed “Raiders for a Day,” awarded one fan a full day with the team: a tour of the locker room, a meal with head coach Josh McDaniels, and the chance to call the team’s opening play from the booth (a honor that went to 12-year-old Raiders superfan Mia Rodriguez in Week 16). These experience-based giveaways have generated massive social media engagement, with fans sharing their stories and photos using the hashtag #RaidersExperience. “Merchandise is great, but experiences create memories that last a lifetime,” Gonzalez explained. “When a kid gets to stand on the sideline and high-five Aidan O’Connell, that’s a moment they’ll never forget—and it turns them into a Raiders fan for life. That’s the kind of hype we’re trying to build: not just for one game, but for the future of this team.”

Fan Giveaways and Hype Build for the Las Vegas Raiders also includes the team’s digital giveaway extensions, which let fans across the country participate even if they can’t attend games—expanding the hype beyond Las Vegas city limits. The Raiders’ official app and social media pages host weekly “Online Exclusive Giveaways,” where fans can enter to win items like autographed jerseys, game-worn cleats, or a trip to the 2025 Pro Bowl (with airfare and hotel included). To enter, fans simply follow the Raiders on Instagram, share a post about their favorite team memory, and tag #RaidersOnlineGiveaway. The digital giveaways have broadened the team’s reach, with entries coming from all 50 states—including fans in traditional Raiders strongholds like California and Nevada, as well as new fans in states like Florida and New York. “We know not everyone can make it to Allegiant Stadium, so we wanted to bring the excitement to them,” Gonzalez said. “The online giveaways let us connect with fans who might be watching from home, streaming the game at a bar, or following along on their phones. For the Las Vegas Raiders, it’s about making every fan feel included, no matter where they live. The digital hype has been just as big as the in-stadium buzz—we’ve had over 50,000 entries for each online giveaway, which is way more than we expected.”

Another key driver of hype is the Raiders’ collaboration with local Las Vegas businesses to create “Community Giveaways,” which tie the team’s fan engagement to supporting the city that hosts them. For Week 17, the Raiders partnered with local restaurant chain “Silver and Black Burger Co.” to give away free meal vouchers (valid at any of the chain’s Las Vegas locations) to the first 5,000 fans. The vouchers featured a special design of the Raiders’ mascot, Raider Rusher, holding a burger—blending team pride with local flavor. The team also teamed up with a Las Vegas-based sports apparel store to offer a “Spend $50, Get a Free Raiders Hat” promotion, driving foot traffic to local businesses while boosting giveaway hype. “We’re not just a team in Las Vegas—we’re part of the community,” Gonzalez said. “Partnering with local businesses lets us give back to the city that supports us, while also making the giveaways more valuable for fans. It’s a win-win: fans get a free meal or hat, local businesses get more customers, and the Raiders get to strengthen our ties to Las Vegas. For the Las Vegas Raiders, that’s what fan engagement is all about—building something together.”

Finally, Fan Giveaways and Hype Build for the Las Vegas Raiders wraps up with the impact of these giveaways on the team’s on-field momentum, and how the energy from fans has become a secret weapon for the Raiders down the stretch. Players have noticed the heightened excitement, with O’Connell mentioning the “bobblehead energy” in his post-game press conference after Week 14: “When you run out of the tunnel and see 10,000 fans waving Maxx bobbleheads, it’s impossible not to get fired up. That energy pushes us to play harder, especially in tight games.” The giveaways have also increased game-day attendance, with Allegiant Stadium selling out its last three home games—something that hasn’t happened since the team’s 2020 move to Las Vegas. “The giveaways are more than just free stuff—they’re a way to turn our stadium into a fortress,” McDaniels said. “A loud, passionate crowd makes it harder for opponents to communicate, and it gives our players an extra boost. For the Las Vegas Raiders, this hype isn’t just about fun—it’s about winning. When our fans are engaged and excited, we’re a better team.” As the Raiders head into their final game of the regular season, the giveaways and hype show no signs of slowing down—proving that when a team invests in its fans, the payoff goes far beyond the scoreboard. Fan Giveaways and Hype Build for the Las Vegas Raiders ultimately shows that in the NFL, fan support isn’t just a backdrop to the game—it’s an integral part of the team’s success, and the Raiders have mastered the art of turning that support into momentum.