Custom Speakers Giveaway Tied to Rivals for the Las Vegas Raiders

The Las Vegas Raiders have launched a high-energy fan engagement campaign that blends two of their supporters’ biggest passions: rivalry matchups and exclusive team gear. The team’s new “Rivalry Series Custom Speakers Giveaway” partners with premium audio brand SoundWave to award limited-edition speakers to fans ahead of three key AFC West showdowns—against the Kansas City Chiefs, Denver Broncos, and Los Angeles Chargers. Each speaker features unique designs that highlight the Raiders’ history against these rivals, from iconic game moments to classic team imagery. The campaign not only aims to boost game-day excitement but also deepen the bond between the Raiders and their fanbase by tying a coveted prize to the intensity of divisional competition. Custom Speakers Giveaway Tied to Rivals for the Las Vegas Raiders breaks down the details of the giveaway, the design of the speakers, fan reaction, and how the campaign elevates the team’s rivalry matchups.

Custom Speakers Giveaway Tied to Rivals for the Las Vegas Raiders begins with the inspiration behind the campaign and its timing. The Raiders’ marketing team noticed that fan engagement spikes dramatically during rivalry games—social media mentions jump by 40%, and ticket sales for Chiefs and Chargers matchups sell out faster than any other home games. To capitalize on this energy, they partnered with SoundWave, a brand known for sports-themed audio gear, to create a prize that feels both exclusive and meaningful. “Rivalry games are the lifeblood of NFL fandom—they’re the matchups fans circle on their calendars,” said Raiders Chief Marketing Officer Jessica Davis. “We wanted a giveaway that didn’t just feel like a free item, but a collector’s piece that fans would treasure long after the game. The custom speakers let us celebrate our biggest rivalries while giving back to the fans who make those games so special.” The giveaway is timed to coincide with the Raiders’ three most anticipated home rivalry games of the season, starting with the Week 7 Chiefs matchup and wrapping up with the Week 15 Chargers game. Each giveaway window opens two weeks before the game, giving fans ample time to enter.

Custom Speakers Giveaway Tied to Rivals for the Las Vegas Raiders next delves into the design of the limited-edition speakers, which are tailored to each specific rivalry. The Chiefs-themed speaker features a black base with silver accents, emblazoned with the Raiders’ classic “Silver and Black” logo on one side and a stylized graphic of the 1967 AFL Championship Game—one of the most famous Raiders-Chiefs matchups—on the other. The Broncos version highlights the Raiders’ 2002 playoff win over Denver, with a photo of Raiders legend Tim Brown making a game-winning catch printed on the speaker grille. The Chargers speaker takes a retro approach, using 1980s-era team colors and a design that nods to the Raiders’ historic “Holy Roller” play against San Diego in 1978. Each speaker also includes a built-in feature that plays iconic Raiders game calls when paired with the team’s mobile app—like Al Michaels’ commentary from the 1984 Raiders-Chargers game. “We didn’t want these to be just generic team speakers—we wanted them to tell a story,” said SoundWave’s Design Director Mark Torres. “Every detail, from the colors to the graphics, ties back to the history between the Raiders and their rivals. It’s a way for fans to carry a piece of that rivalry with them.” The speakers retail for $249.99, making the giveaway even more desirable for fans who want high-quality audio gear with a unique sports twist.

Custom Speakers Giveaway Tied to Rivals for the Las Vegas Raiders also explores how fans can enter the giveaway and the early response. To be eligible, fans must complete one of three actions: purchase a ticket to the upcoming rivalry game, share a post on social media using the hashtag #RaidersRivalrySpeakers (tagging both the Raiders and SoundWave), or sign up for the Raiders’ official fan club, Raider Nation Elite. Each entry method is designed to boost fan engagement—ticket purchases drive attendance, social media shares expand the team’s reach, and fan club sign-ups deepen long-term loyalty. In the first week of the Chiefs giveaway, over 25,000 fans entered, with 60% choosing to share a social media post. Many fans posted photos of their own Raiders-Chiefs memorabilia, from vintage jerseys to old ticket stubs, alongside their entry. “I’ve been a Raiders fan since I was a kid, and the Chiefs games are always the most intense,” said fan Mike Rodriguez, who entered by sharing a photo of his father’s 1970s Raiders jacket. “Winning that speaker would be amazing—it’s not just a prize, it’s a way to honor the rivalry and my dad’s love for the team.” For the Las Vegas Raiders, the early response confirms that the campaign is resonating: social media mentions of the team increased by 35% in the first week, and ticket sales for the Chiefs game jumped by 15% compared to the same point last season.

Another layer of Custom Speakers Giveaway Tied to Rivals for the Las Vegas Raiders is the in-game activation that accompanies the giveaway. On the day of each rivalry game, the Raiders will select 50 winners to receive their speakers in person during a halftime ceremony. Winners will also get to meet a former Raiders player associated with the rivalry—for the Chiefs game, it will be Hall of Fame defensive end Howie Long, who played in 18 Raiders-Chiefs matchups. The ceremony will include a short video tribute to the rivalry, highlighting key moments and player interviews. “Bringing winners onto the field and having former players present the speakers adds a personal touch that fans won’t forget,” said Davis. “It turns a simple giveaway into a once-in-a-lifetime experience. We want fans to feel like they’re part of the team’s history, not just spectators.” The in-game activation also encourages other fans to participate in future giveaways, as those in attendance can see the speakers up close and hear them in action—SoundWave will set up demo stations near the stadium entrances where fans can test the audio quality. For the Las Vegas Raiders, this in-person element turns the giveaway into a game-day highlight, enhancing the overall fan experience and making rivalry games even more memorable.

Custom Speakers Giveaway Tied to Rivals for the Las Vegas Raiders wraps up with the long-term impact of the campaign and its potential to become a yearly tradition. The Raiders and SoundWave have already discussed expanding the giveaway to include more rivalries or additional gear—like custom headphones or portable speakers—next season, depending on this year’s success. The campaign also sets a template for how the team can leverage fan passion for rivalries to drive engagement beyond game day. By creating a collector’s item tied to these matchups, the Raiders are giving fans a reason to stay connected to the team even during the offseason, as the speakers become a conversation piece and a way to relive past rivalry moments. “This giveaway is about more than just giving away speakers—it’s about building a community around the things that matter most to our fans,” said Davis. “Rivalries bring us together, and these speakers let fans take that camaraderie home with them.” For the Las Vegas Raiders, the campaign is a win-win: it boosts game-day excitement, drives fan engagement, and strengthens the team’s brand as one that values its history and its supporters. As the first rivalry game approaches, fans across Raider Nation are counting down the days—not just to see the Raiders take on the Chiefs, but to get a chance at a speaker that celebrates the passion of one of the NFL’s greatest rivalries.